client : Les Crudettes
Naturalness & Simplicity
for the new range of Fresh Herbs Les Crudettes.
Produced 100% in France, without pesticides, with 97% less water, these herbs grown in Châteauneuf-sur-Loire are full of advantages.
The chosen graphic style is natural and simple. Natural, by the choice of kraft background and the limited color palette. Simple, text limited to essential information. The Les Crudettes logo has changed to monochrome for more naturalness and simplicity. The latter is enhanced with a blue white red band to highlight French provenance all year round.