Alexandre M

strategy
naming
branding
packaging

VIKIÜ imagines and builds the identity and universe of a new benchmark in Loire wines

Between heaven and earth, there is the Loire and its vineyards. And above all, there are the men who shape these wines with expertise and passion. This is all that the wines of Alexandre Monmousseau had to express. The name chosen, Alexandre M, underlines the personality but also leaves a part of the mystery that is revealed when discovering wine.

 

ALEXANDRE M PETILLANT VIKIU
MON CHENI ALEXANCRE M VIKIU
gamme ALEXANDRE M VIKIU

For each cuvée, its own universe is created to express the character of each wine. The sparkling Vouvray Brut is dressed in sobriety by playing on the Monogram which nevertheless gives it its nobility. This combination of simplicity, the monogram, the white background, the narrow and vertical label projects the brand into a universe that is both classic and contemporary.

Mon Chenin, a still white wine, claims its origins in the Loire Valley with an illustration of a Loire landscape in watercolor, bordering on abstraction, evoking a barge reflected in the river.This game of abstract evocation allows us to break free from traditional codes without denying them.

illustration alexandre m vikiu design

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